Below is an introduction to mass media, with a discussion on the development and circulation of material on the web.
In today day, online platforms have made it significantly simpler for everyone to produce and share material. Previously, producing material for a wide audience involved access to a collection of important resources and financing. Currently, with using mobile phones and common digital innovations, digital website media content examples like short form videos, website posts and podcasts can be easily created with simply a few basic devices, as well as reaching a huge audience, extremely rapidly. This has opened the door for more diverse voices, particularly those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking channels, meaning that social media has produced a place for underrepresented communities to share their stories.
In the online media landscape, what we see on the internet is largely elected by algorithms which are formed by our online habits. Each social media channel utilizes its own automated system to propose new content and suggest material that will interest the user. The types of media content examples that will be shown to a user is designed to keep users engaged. The algorithms are created to keep individuals stimulated by suggesting and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are exposed to, creating more division and bias among users around social problems. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for instance, would recognise the impact of social media websites in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced material in the media landscape.
The increase of internet content has completely changed what is suggested by the term mass media. Before, mass media followed a hierarchical design, using a top-down media model. Generally, a small group of experts, such as newspaper writers or broadcasters, who would create content for large audiences who primarily just consumed it. Nevertheless, nowadays, with the aid of the web, the face of media has seen substantial modification, making the consumption and availability of media a lot more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that people can create and share their own material, just as quickly as they can consume it. Social media has allowed anyone to contribute to public conversations, instead of simply the major media providers and so as a result, mass media is no longer managed by a couple of big advocates. Instead, it is spread across countless user stories worldwide.